Zoya
Zoya’s album, Bad Girl’s Dream, is a story of a modern-day Sleeping Beauty. Zoya explores the inner workings of three different sides of herself: Maleficent (the bad girl), Aurora (the good girl), & Herself (raw / nude). In this tale, she gets three wishes: Beauty, Song, and Eternal slumber until she receives “true love’s kiss”. To Zoya, true love’s kiss means self-validation, self-love, and self acceptance. Website
Roles
Creative Director
Graphic Designer
Team
Matthew Rose
Zoya Mohan
Sequoia E.
Product Owner
Zoya Mohan
Josh Kaplan
Tools
Photoshop
Illustrator
Zoya worked with photographer, Sequoia Emmanuelle, (along with hair, makeup, and wardrobe stylists) to stage, capture, and edit the original source materials for the designs. After careful consideration, together we selected images where Zoya had strong facial expressions and body language that helped convey different sides of her personality these Disney-like fictional characters represented.
We pulled much of our inspiration from From Sleepy Beauty which associates certain hues and saturations with specific qualities and character. Everything painted in black, green, scarlet, or sickly purple hues is evil. These colors are also heavily saturated, deep, and harsh. The darker colors usually appear in less pleasing, angular shapes, such as Maleficent’s sharp, lanky dress, her jagged castle jutting into the sky, or her talon-like fingers.
For Aurora, we followed suite, taking note of how Sleepy Beauty establishes a palette of bright colors: oranges, blues, pinks, and yellows. Anything rendered in these colors in the film appears happy, friendly, relaxed, and loving. The borders around these colors are significantly less harsh. Aurora’s soft profile, pose and gaze are matched by subtle glows of light and floating bubbles. Her dress is in kind with that of a princess and the foliage is done in pastel colors.
For this cover, we see Zoya for who she is — a combination of both characters pictured above. She is the embodiment of both light and dark, coming together and portrayed as neutral. Our color palette and wardrobe reflects this with mostly nude tones and a balance of red vs blue. Her expression and pose are soft yet mature like the deep color foliage that surround her lower body.
