ONWARD
Onward is a lifestyle and athletics brand with a passion for sports and a relentless spirit. I was asked to help them solidify the cornerstones of their branding and echo that same visual language across various touchpoints. Website
Roles
Graphic Designer
Photo Editor
Team
Matthew Rose
Ben Negrete
Product Owner
Arjun David
DJ Walton
Tools
Photoshop
Illustrator
Onward’s two-arrow mark has always mirrored their obsession with “Forward Motion. Always” — the company’s slogan. They tasked me with refining their iconic and lettered logos into something more modern. For the lettered logo, I carefully crafted bold shapes and letterforms to have a balance between hard-cut aggressive edges and smooth corner radii — a sentiment captured by their emblem.
Onward’s two-arrow mark has always mirrored their obsession with “Forward Motion. Always” — the company’s slogan. They tasked me with refining their iconic and lettered logos into something more modern. For the lettered logo, I carefully crafted bold shapes and letterforms to have a balance between hard-cut aggressive edges and smooth corner radii — a sentiment captured by their emblem.
