FG-2A
Slate Digital set out to create a nearly identical recreation of one of the most popular pieces of analog audio hardware from the 60’s, Teletronix’s LA-2A. The challenge was to invoke a sense of nostalgia in Slate Digital’s core audience. Using shapes, colors, & fonts inspired by the original hardware and visual motifs from the era, our team successfully rose to the challenge. Website
Roles
Creative Director
Graphic Designer
Team
Matthew Rose
Andy Ruiz
Rami Nyant
Jordan Satta
Vincent G.
Chris Reyes
Product Owner
Fabrice Gabriel
Steven Slate
Tools
Photoshop
Illustrator
Along side the creative team, we refined the arrangement of controls. The challenge was to transform the original LA-2A hardware layout from it’s wide rectangular shape to a vertical software module. With this direction, our 3D artist was able to compile these details into clay renders, eventually added material similar to the original LA-2A.
Then the real fun began. We worked alongside marketing to develop some awesome concepts that helped accentuate the best attributes the FG-2A has to offer. I provided sketches and detailed descriptions of each render request. This image was used to convey the message that we pain-stakingly recreated the original LA-2A hardware from the inside out — successfuly creating one of the most audibly accurate digital emulations of it’s time.
With our junior designer, we explored design trends from the 60’s. We complimented Teletronix’s shade of red with our shades of cream, orange, and brown. Since many would characterize LA-2A as a warm compressor, choosing warmer hues was a no-brainer. We researched fonts to find that Teletronix font is similar to a variation of a common font, Future PT Condensed Italics. We used a wider font for labels between components to conserve vertical space.
