Bloomingful
Bloomingful is an international floral company that sources global farms and farmers to provide people all over the United States access to a wide variety flowers. With a focus on floral arrangements for upscale weddings and the creative DIY culture, Bloomingful sought to capture its intention within a lettered logo and photoshoot for its season of globally sourced roses. Website
Roles
Creative Director
Prop Master
Team
Matthew Rose
Grailand Caesar
Product Owner
Janelle D.
Divinely, Inc.
Tools
Photoshop
Illustrator
In the height of spring, Bloomingful was intent on extending their visual brand in attempts to align with upscale and DIY wedding cultures that have become synonmous with Pinterest and Instagram. I was tasked with project managing and creative directing their upcoming photoshoot. Working with a former colleague and photographer, I began to ideate and gather materials. Independently, I sourced vases, table tops, stone, and wooden materials to acheive the desired look. The result was a scene where modern angular shapes met elegant textures (i.e. marble, gold, etc.) and another scene filled with earthy tones, textures and contemporary vases.
